“The truth is, our work doesn’t speak for itself.”~ Austin Kleon, author of Show Your Work! A personal brand that works is a reputation that people can recall, trust, and act on. Most personal branding advice optimises for being seen. A bigger audience, a cleaner headshot, a posting schedule. Plenty of people follow that advice and end up visible but unmemorable, or memorable but not trusted. They collect applause and no opportunities. This guide starts from the ground floor